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Foggy Store

A pop-up store for fashion designer Partick Ervell. The design creates an environment with a soft presence and subtle expression – a backdrop that recedes to foreground the collection.  A series of planes of a synthetic non-woven interface fabric commonly found in inner layers of clothing are superimposed and layered into the space to produce a haze-like effect that envelopes the room. As visitors enter, the collection is slowly revealed while the street recedes out of view. 

This temporary installation results in an environment with a soft presence and subtle expression, one that creates a backdrop rather than a foreground.  More akin to fog, its presence is felt rather than seen. 

Location New York Date 2012 Program Pop-up Store Area 1,800 SF Status Concept

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